Inbound marketing refers to the methods that are taken to convert a visitor into a customer once they have ended up on a website. Content marketing is just a section of that, because it focuses on very specific methods of content creation and distribution.
Although content marketing and inbound marketing have a lot in common, there are some differences. Content marketing focuses on the creation and distribution of content across multiple channels—for example, writing a guide, sharing it on social media, and ensuring that it is read and shared by those who will find it applicable. Inbound marketing, meanwhile, focuses on making a website, and the content on it, attractive enough to compel some kind of action by the visitor—whether it’s a purchase, the completion of a form, or just a follow on social media.
The digital world has made it possible for even the smallest brands to gain worldwide recognition. By producing content that is aligned with the the buyer’s journey, your target audience will be able to find your information as they conduct their research. If you’re not out there, they won’t find you. It’s that simple. Oh, and bonus! If they like what you’ve written, they’ll share your content with their social networks – dramatically increasing your visibility and solidifying your reputation as a credible resource.
Our content marketing services can supplement your efforts to reach your goals, whether it’s increased marketing qualified leads, organic traffic, PR coverage, or anything in between. Our content marketing agency team consists of experts in everything from content strategy, Search Engine Optimization (SEO), conversion rate optimization (CRO), PR, social media, funnel building, content creation, marketing automation, and most importantly knows how all the pieces fit together within an effective content marketing strategy.
We consider ourselves data scientists and we base our recommendations for your business on the results of a proven CRO methodology. We start by gathering technical and landing page insights through a conversion audit of your site, then collaborate both internally and with your team to create meaningful test ideas. From there, we set up conversion tests, run the tests, and report out on the results.
But it doesn’t stop there – we also deliver strategic recommendations to improve your eCommerce website based on the test findings. We then implement the valuable changes and continue to iterate on this process, improving your eCommerce conversion results through each cycle. The process is an overall continuous improvement effort that delivers compounding results the longer we work together.
We help your business grow by committing to strategically plan and execute effective digital and graphic strategies that respond to your business branding and communication needs. We are well-experienced in content creation, marketing strategies, and we communicate effectively with our customers. We can help expand your business and grow leads through the diverse services that we offer which includes web design, graphic design, video production and digital marketing, all depending on the needs of your business.
We have all the means to deliver your success. Our ability to fuse creativity and technical know-how can help your business in providing you with customized solutions based on your goals.
Features Of Our Content Marketing Solutions
Here are just some of the benefits that you can expect from our
content marketing services.
Achieve your goals by reaching people through powerful social media tools.
Increase your visibility when people search for related keywords.
We capture and search for your potential customers.